97% Match
Ticketmaster For Artists
Ticketmaster needed help defining and launching their new B2B platform targeted at music managers. This new platform harnessed the power of Ticketmaster’s unparalleled data with powerful insights that made it easy for managers to make smarter decisions. But they needed to communicate that in words and visuals, so managers immediately “got it.”
Team: Sonia Acosta, Creative Director, AJ Teiger, Senior Designer; Max Duggan, Senior Designer
Genres: Art Direction, Web Design
This Work is: Spotlight, Live, Energetic
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Inspiration
From there, we explored two concepts that would inspire our final design.
Spotlight (left):
This design approach draws inspiration from managers helping and watching their artists succeed. The circular spotlight design frames and focuses on the artist throughout the page, while the dark background nods to the manager who does their important work out of sight.
Backstage (right):
This design approach speaks to the place where all the hard work happens during alive event. As we move down the page, we transition from the artist on the main stage to the backstage – a space that every manager knows so well. The use of bold colors, typography and photography captures the energy and excitement of the backstage life.
Final Design
After selecting the final concept, the client made a major pivot asking us to turn the original product landing page into content hub for Artist Inc. We were able to quickly change the strategy and creative, resulting in these final designs.
