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Pok The Raw Bar: Imagine x Inspire

In 2016, poke became one of the most Instagrammed foods on the West Coast. The vibrant colors of the raw ingredients made for the perfect aesthetic. Pok the Raw Bar asked me to develop a brand that paralleled their premium ingredients, social atmosphere, and purpose-driven company. As they set out to re-imagine healthy, pure, and delicious food, I set out to reimagine what the poke brand experience could feel like. My mission was to equate eating at Pok The Raw Bar with living a high-quality life. I filmed, edited, and produced short, consumable, mouth-watering videos showcasing the high-quality ingredients of their signature bowls and their hip atmosphere and captured hundreds of photos that told the story of their brand: vibrant, premium, and stylish. I curated a lifestyle around the brand to connect with their consumers on a level greater than just taste.

Team: AJ Teiger, Creative Director

Genres: Art Direction & Copywriting
Full-Scale Branding
Photo / Video / Animation
Social Media Content and Campaign

This Work is: Delicious, Premium, Tasteful

Spots

1

Salmon Delight

30s

Chef Jimmy Park is an expert when it comes to salmon and his special salmon bowl is unparalleled.

2

Farmers Market

49s

Join head chef Jimmy Park on his daily journey to the farmers market to pick out the freshest ingredients for the day's menu.

3

The Raw Experience

45s

There's nothing like this experience in Dallas. Welcome to The Raw Bar at Pok, a unique tasting menu of high quality sushi.

4

Matcha Mondays

40s

In partnership with Soul Cycle, enjoy a matcha on us after a class at Soul Cycle.

5

Grand Opening

37s

It's finally here, welcome to Pok The Raw Bar.

6

Raw Life

15s

Take a look inside the premium ingredients that go into our delicious bowls.

7

Better Raw

32s

Life is better when lived raw.

8

Matcha Babe

45s

Try our Yuzu infused ceremonial grade matcha lemonade.

9

Spicey Salmon

30s

Premium ingredients, elevated flavors.

Art Direction / Branding / Social Media Content

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Inspired by Netflix. Re-designed and developed by AJ in Los Angeles