Kia: Inspire Together

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Every four years, we learn that football is not just a sport. It's a movement where every shot, every tackle, every second gives us the belief that we are all capable of great things. Whether you kiss or wish. Whether it’s your face or your arm. Whether you’re an expert or a newcomer. Inspiration. It’s in all of us. 

This year's World Cup was a bit far from home for many of us. So, over the next several weeks, we turned fans' individual moments into a collective movement by capturing and sharing their love for the game with their teams. Fans submitted videos online that we displayed on the Jumbotron during matches to give their teams that extra push.

Team: Patrick Weishample; VP, GDC, Sonia Acosta; CD-Art, Grellan Harty; CD-Copy, AJ Teiger, AD, Olivia Kotlarek; Design

Genres: Social, Digital, Worldwide

This Work is: Empowering, Inspiring, Electrifying

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