INFINITI's meticulously crafted vehicles – from its eye-catching and bold exteriors to its luxurious interiors – are designed to elicit calm, serene moments for customers to catch a break from today's hectic, ever-demanding world. Infinitely You celebrates life's important moments that often happen inside your vehicle. The campaign highlights the space you need to relish in a moment of pride, have a conversation you've been meaning to have or just disconnect from it all and take a deep breath. Rooted in people and its drivers, INFINITI sets a new path forward to provide consumers with a comfortable place to exist, both physically and emotionally.

In 2017, the co-founders of Costa Brava Cocktails asked me to develop a brand that would set them apart in the growing alcoholic seltzer market. They had a unique value proposition, as the first-ever premium spirit-based canned cocktail that has ZERO sugar and ZERO carbs.​ I took on the challenge and created gender-neutral packaging that empowered all genders to enjoy a premium canned cocktail without sacrificing a healthy lifestyle. I then produced and shared high-quality, sunny, and vibey content across social media platforms to develop the brand's identity and position us as the premium canned cocktail for the health-minded millennial.

Every four years, we learn that football is not just a sport. It's a movement where every shot, every tackle, every second gives us the belief that we are all capable of great things. Whether you kiss, or wish. Whether it’s your face, or your arm. Whether you’re an expert, or a newcomer. Inspiration. It’s in all of us. This years World Cup was a bit far from home for many of us. So, over the next several weeks, we turned fans individual moments into a collective movement by capturing and sharing their love for the game with their teams. Fans submitted videos online that we displayed on the Jumbotron during matches to give their teams that extra push.